Entrata, which turns out to be part of Property Solutions, recently launched with an industry-first pitch of openness and API. I’m very curious to see just how open it is. If they live up to the claim, I speculate that it could help them win over a big chunk of the smaller property management company market. Solutions like Yardi sound truly awful to work with, and you can forget about any sort of integration. They don’t even answer the phone.
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