What makes a rental ad shine?

Not every site can have as much detailed info in its rental ads as Apartable does. For those times when you have to create your own posts, our friends at RocketLease.com have some great tips about what works.

As I’ve mentioned before in a previous guest post for the lovely Apartable blog, there are a heck of a lot of bad apartment rental ads out there. Bad rental ads aren’t just ugly – they also won’t get you any new tenants if you are a landlord. And, the thing that really gets me is that creating a good, solid apartment rental ad is really easy.

In fact, creating a totally awesome apartment rental ad is one of the easiest things that a landlord, property manager, leasing agent, or anyone else looking to fill an apartment with new tenants can do. It only takes a few minutes and it all but guarantees results. With the three tips below, you can create an apartment rental ad that really shines and fill your empty apartment unit faster.

1. Quality pictures – Don’t even think about putting together an apartment rental ad, especially an online apartment rental ad, without including a handful of pictures. Picture-less ads just won’t get results. Better yet, take high-quality pictures of your unit – use a good camera, open the windows to let light in, and make sure your unit is clean! There is nothing worse than a clutter-filled apartment photograph.

2. Enough information – Too many of the apartment rental ads I see on a consistent basis are without adequate information. Of course, you want to entice a viewer to find out more, but you don’t want them to waste your time. By giving enough information – size of unit, utilities, location, appliances, amenities, etc (and, of course, the cost of rent) – you will weed out those annoying phone calls that are solely questions and not actual tenant leads.

3. A map – In this day and age, including a map as part of your online apartment rental ad is as easy as pie. Better yet, it is one of the key things that prospective tenants look for. They want to know where the unit is and how far away from work/school/the grocery store it is. Including a map in your rental ad will definitely bring you back more leads.

So there you have it! Three tips that will make your apartment rental ad truly shine. Make sure and do these for each and every one of your ads and you will notice results in no time at all.